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Hubspot – Give an Inside Look

In this video, software company Hubspot takes recruitment videos to a new level, by actually incorporating footage of the actual working environment and giving potential recruits an inside look as to what working for the company will be like. Companies that incorporate unconventional, fresh, and creative working environments in their offices can use this technique […]

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Apple – Show How Your Company Is Different

In this recruitment video, Apple takes advantage of the popularity of its products. Apple knows that its products appeal to so many people, and they give potential recruits an inside look as to how these products are made. They also manage to present the opportunities for potential employees to actually work on future ground-breaking merchandise that […]

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Starbucks – Target Your Specific Audience

Here is an employer branding video from Starbucks, The video is focused on students and graduates looking to start their career, Video depicts how Starbucks is a great place to learn and grow. Video features interns and employees as stars of the video. It’s a very personal and targeted approach to employer videos. Check it out:

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Gorilla – Depict Company Culture

In this ad by a web-development, e-commerce company called Gorilla, the content not merely focuses on what products or jobs the company can offer, but the culture that molds the minds of the people there. It’s very important to give your audience proper perspective on the system and culture of a working environment.

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The Shoe Company – Use Employee Testimonials

  In this video by The Shoe Company, actual employees give first-hand testimonials as to how it is like to work for the company. Its simple and persuasive, Employees talk about the career opportunities and working environments that the company provides for them. This establishes a sense of personal connection and trust between the people in […]